Jacobs and Lippman summarize the ECEF 2009 program.

Wayne H. Jacobs
Wayne leads an international marketing and marketing research company in the exhibition industry. He is a much-published author of research and international marketing studies with more than 25 years of experience in the design, data collection, analysis and presentation of qualitative and quantitative market research. He has conducted "state-of-the-industry" studies for clients such as Exhibition and Convention Executives Forum (ECEF) and the Consumer Electronics, Business Products, Manufacturing Technology, and Residential/Commercial Building Industries.

Wayne is the author of the internationally-recognized annual "State of the Trade Show Industry Report - AttendTrend®." He also moderates approximately 200 focus groups per year and teaches classes on the use and practice of qualitative research. He is a market research advisor to the American Red Cross, and a member of the American Marketing Association, International Association of Exhibition and Events, and Marketing Research Association.

Sam Lippman
Sam provides executive level consulting in strategic planning, marketing and management to the convention and exhibition industry. He is also a skilled facilitator for customer advisory groups and boards of director. Before launching his company, he was Vice President of the Graphic Arts Show Company (GASC), producing megashows such as PRINT and GRAPH EXPO, as well as regional shows. Before GASC, he was Group Vice President of the Consumer Electronics Shows, managing CES winter and summer, and creating new shows such as High End Audio and CES Mexico. His first show management job was with the National Computer Conference from 1980 to 1984. He started his career with United Exposition Service Company (now GES), producing shows in Chicago, Detroit and New York City.

Sam was presented an IAEE merit award for his contributions to education for the convention and exhibition industry. He is an international speaker, author and teacher, and is often quoted by the media. He earned his facilitator certificate from the A.C.Nielsen Burke Institute and is an adjunct lecturer on marketing and producing exhibitions at George Washington University. He is a graduate of the University of California at Santa Barbara.