| 6:45 AM |
Breakfast |
| 7:30 AM |
Self Introductions |
| 8:00 AM |
Keynote Session: Greg Reid, Chief Marketing Officer of YRC Worldwide (a global company with 70,000 employees), will discuss the value of stand-alone corporate events and how by using "deviant leadership" principles exhibition producers can keep their shows competitive with corporate events. More... |
| 9:35 AM |
Our Attendees Speak: Ruth Stevens, President of eMarketing Strategy and author of Trade Show and Event Marketing will moderate a panel with Cleve Barham, President and Founder of Fine Eyes Optical, Bill Guinard, Vice President of Olympus Imported Auto Parts and Fred Young, CEO of Forest City Gear telling how attendees prepare for and maximize their ROI from events. More... |
| 10:30 AM |
Measuring Engagement: Glenn Hansen, President, BPA Worldwide, will moderate a session on the effectiveness of marketing media. Gordon Hughes, President of American Business Media (ABM) and the Trade Show Council and Bob Liodice, President of the Association of National Advertisers (ANA) and Dr. Raymond Pettit Senior Research Consultant at the Advertising Research Foundation (ARF). More... |
| 11:40 AM |
Why Some Fortune 500 Companies Fail as Exhibitors: Ruth Stevens will tap her first hand experience working for, consulting with or writing about scores of Fortune 500 companies to dissect why smart companies become such stupid exhibitors. More... |
| 12:20 PM |
Reception and Lunch |
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| 2:00 PM |
Getting International Delegates to the U.S.: Helen Marano, Director, U.S. Department of Commerce, Office of Travel & Tourism Industries, will give an update on overseas arrivals for business and conventions. More... |
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| 3:00 PM |
All that Glitters Is Not Gold: Galen Poss, President, Hanley-Wood Exhibitions, will explain how he strengthened the Surfaces Show after 8 of his 10 largest exhibitors pulled out within a 10-day period. More... |
| 4:00 PM |
Adjourn |
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Moderator: Sam Lippman, President and founder of Integrated Show Management & Marketing (ISM), provides executive level consulting for the exhibition and convention industry. Prior to starting ISM, he produced large international exhibitions and conventions (CES, GRAPH EXPO, PRINT and the National Computer Conference). Sam is an international speaker, author and adjunct lecturer at George Washington University on exhibition marketing and management. |
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For a printable version of the ECEF program, click here. |